Research Hub

Google Search-driven calls convert at 2 to 5 times the rate of social media-driven calls in local service categories.

Businesses that respond to leads within 1 minute are 391% more likely to qualify the lead than those who wait 5 minutes.

Phone leads convert to clients at 2 to 3 times the rate of equivalent web form submissions.

61% of small businesses report difficulty filling administrative and front-desk roles in the past 12 months.

Remote workers in support roles show productivity equal to or higher than office-based counterparts in standardized task studies.

Replacing a receptionist costs an average of $5,000 to $10,000 in recruiting, training, and productivity loss.

Callers cannot distinguish between a trained VA and an in-house receptionist in blind studies when scripting quality is high.

Saturday is the highest-volume day for inbound calls in home services and real estate categories.

After-hours callers convert to clients at rates comparable to or higher than business-hours callers in most service categories.

70% of consumers say they expect service businesses to respond to urgent calls within 15 minutes.

25 to 40% of inbound calls to small service businesses arrive outside standard business hours.